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‘Cyber Trust’ needed to tap EOFY splurge

25 June 2024

Australians are shifting their End of Financial Year (EOFY) shopping focus to online deals and security, as they spend an estimated $10.1B in EOFY sales this month.

New research from PayPal indicates that 38% of Australians plan to participate in EOFY sales this year. 42% of those say they will primarily shop online.

Despite the growing trend of online shopping, almost all Australians (93%) are concerned about online security. Fake retail sites have begun to use generative AI to appear more convincing, and 40% of Australians are more concerned about their online security now than they were a year ago.

Implications for Retailers
Growing customer anxiety about e-commerce makes it more important than ever before for companies to establish trust in the security of their systems.  With customers beginning to question the security of a company’s systems before handing over credit card and other information, companies need to be able to provide reassurance - and proof – that their transactions and personal data will indeed be secure.

In fact, actively promoting the security of company systems may even become a point of positive marketing differentiation for companies that get ahead of these concerns.  

Earning Customer Trust
A proactive and layered strategy for storing, transferring and securing data is essential for storing customer data, and effecting online transactions.  Secure managed file transfer, secure content engines, secure digital rights management, and employee education combine to create the optimal way to prevent data theft and cyber breaches.

At Generic Systems Australia , we recommend the class-leading  secure managed file transfer solution, GoAnywhere MFT , to keep data safe - at rest, and in transit. Coupled with our Advanced Threat Protection Bundle , we enable organisations to safely store and transmit only the customer data they intend, without exposing their systems to malware.

If you’d like to learn more about how to earn potential customers’ trust in your data handling practices through layered cyber defences, please feel welcome to get in touch with me, Bradley Copson (

I’m always happy to have an obligation-free discussion, and even offer you a zero-cost Proof of Concept.
At Generic Systems Australia , we’re your Local Experts in Secure Managed File Transfer.


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