Cyber Trust Needed for EOFY Sales Success

Australians planning to splurge in the End of Financial Year (EOFY) sales are more focussed than ever on cyber security.

PayPal data shows that more than half of Australians pursue EOFY online. But almost all are concerned about online security. Fanning their concerns is a growing number of fake retail sites which use generative AI to appear more convincing.

Customer Anxiety

Growing customer anxiety about e-commerce makes it more important than ever before for companies to establish trust in the security of their systems. With customers questioning the security of a company’s systems before handing over credit card and other information, companies need to be able to provide reassurance - and proof - that their transactions and personal data will be secure.

In fact, actively promoting the security of company systems is even becoming a point of positive marketing differentiation for companies that get ahead of these concerns.  

Earning Customer Trust

A proactive and layered strategy for storing, transferring and securing data is essential for storing customer data, and effecting online transactions.  Secure managed file transfer, secure content engines, secure digital rights management, and employee education combine to create the optimal way to prevent data theft and cyber breaches.

At Generic Systems Australia we recommend the class-leading secure managed file transfer solution GoAnywhere MFT to keep data safe - at rest, and in transit. Coupled with our Advanced Threat Protection Bundle, we enable organisations to safely store and transmit only the customer data they intend, without exposing their systems to malware.

If you’d like to learn more about how to earn customers’ trust in your data handling practices through layered cyber defences, please get in touch with me. I’m always happy to have an obligation-free discussion, and even offer you a zero-cost Proof of Concept.