Data Tsunami as Black Friday Sales Surge

Data transfer traffic has already begun to surge across Australia ahead of this month’s highly-anticipated Black Friday sales event. 

Now the biggest sales splurge by Australians annually, Black Friday bargains are expected to generate a record $6.8B before they wind up on December 1.  Adding to the momentum this year is consumer confusion over the start date (technically, November 28, the Friday after the American Thanksgiving holiday) and savvy retailers who are getting in early offering bargains.  

Data Transfer Tsunami 

The surge in sales will in turn create a tsunami of data transfers, as businesses transact, process orders, and share e-commerce files with their supply chain partners.   

For some businesses – those still using outdated file sharing technologies like email and FTP – this will be a hugely stressful period.  They’ll need to be hyper vigilant for lost orders, failed file transfers, and man-in-the-middle hack attacks.   

Other businesses - those taking advantage of modern, automated file transfer technologies such as Managed File Transfer (MFT) - will weather the data tsunami with ease.  MFT will comprehensively address the risks and challenges of moving information, both within their organisation, and with external suppliers, partners and customers.  

Through centralised control, encryption, automation and auditing, MFT will provide the security, efficiency, reliability and scalability that FTP and email never could. 

“Cyber Trust”  

Consumer trust in retailers’ e-commerce transactions will be an even more important factor in eventual sales numbers this year.  High profile hacks of consumer data over the past 12 months are leading consumers to question the security of a company’s systems before handing over credit card and other information. 

Companies will need to be able to provide reassurance – and proof – that transactions and personal data will be secure.  Companies with MFT will be better able to provide that reassurance, keeping a clean history as responsible guardians of customer data. 

Surf the Tsunami 

At Generic Systems Australia, we’re Australia’s and New Zealand’s experts in deploying MFT solutions. We routinely help retailers and their supply chain partners effortlessly stay on top of their file transfers, seamlessly scaling up to meet the heightened demands of sales surges like Black Friday, Boxing Day and the like.  

If you’d like to discuss how we can help you, please feel welcome to contact me. 

I’m always happy to have an obligation-free chat and explain how simply we can level up your file transfer approaches.   

I can even arrange a simple, zero-cost Proof of Concept.